What the Experts Say II

The article by American University named “How Streaming is Changing the Music Industry ” also lightly discusses the benefits of music streaming, however it truly analysis the quite negative side of streaming platforms and how it shapes the music industry. “Music streaming—both free and fee-based streaming—gives our constantly on-the-go society opportunities to listen to the music they want in a highly portable, richly customized fashion.”(2016) On the other hand, online music streaming and the streaming services are often free with the only limitation of brief ads that consumers must listen in between each songs. Some streaming platforms charge a small fee for the ability to bypass those ads.

Probably the most discussed question in this article is again “Does Streaming Devaluate Art?” As mentioned before artists, audio engineers, and other music professionals center the debate regarding music streaming on the economics of the music industry.  In July 2014, Taylor Swift began publicly discussing the potential drawbacks of music streaming with  primary concerns that streaming services would devalue the art of music. “It’s my opinion that music should not be free, and my prediction is that individual artists and their labels will someday decide what an album’s price point is,” Swift wrote. “I hope they don’t underestimate themselves or undervalue their art.” “Swift actually pulled her music off the popular streaming site Spotify and later refused to allow her album 1989 on Apple Music because of a 3-month free trial for consumers, during which Apple was not going to pay artists royalties” Furthermore, a well-known artist Van Buuren, who has more than 1.4 million followers on Spotify “points out that free streaming doesn’t mean artists don’t get paid. It’s just that their pay comes from advertising rather than more traditional sources.”

Moreover, the article clearly highlights why streaming music services tend to move to paid-subscriptions to maximize their profits as well as the actually effect of online music streaming on the listening experience, which can possibly never reach the same quality as CD’s or downloaded music. “…technology professionals, who are always considering the quality of what’s entering consumers’ ears.” Describe the streaming quality as “Highly compressed, lossy files that take up less space—great for streaming—take away from the original composition.”

In the summary, the article also touches on the option of music streaming and where it can lead the music industry as well as its future.

References

American, University. “How Streaming Is Changing the Music Industry.” AU.Blogs. N.p., 19 Apr. 2016. Web. 30 Apr. 2017. <http://au.blogs.american.edu/audio-technology/how-streaming-is-changing-the-music-industry/&gt;.

Link: http://au.blogs.american.edu/audio-technology/how-streaming-is-changing-the-music-industry/

 

 

 

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